In our Mid-Year Trends article, we debated how exciting the
past year has been for digital marketing, with a focus on the key trends that
will impact your online presence in 2022.
The biggest trend and the biggest impact on business is
obviously the pandemic, so that's the most important thing. The additional half
of 2022 is expected to be successful with vaccine launches in most major
economies. For example, Milestone Research expects requests for wedding
proposals to skyrocket as people who have been postponing weddings and
receptions are returning to the market.
Webinar Summary: Digital Marketing and Business Trends for
2021 - LandmarkInternet.com, Milestone Inc.
Webinar Summary: Digital Marketing and Business Trends
for 2022
Companies must decide how much to spend on digital
marketing, which channels to optimize, and where to invest in new technologies,
all while staying within their fiscal year budget.
Milestone developed this digital advertising roadmap and you
can download an editable copy.
Digital Marketing Roadmap www.milestoneinternet.com
Milestone Inc.
4 steps to planning your marketing budget
Most companies don't have enough budget to fully invest in
all aspects of digital marketing. There is a constant struggle to optimize costs
between the practical realities of doing business and a wide range of marketing
opportunities. The end goal is to deliver the right content to the right user
at the right time. Using the steps to achieve this goal will help you allocate
your digital marketing budget more effectively.
4 Steps to Planning Your Marketing Budget
-milestoneinternet.com, Milestone Inc.
Everything you do in terms of budget should start with your
business goals. From the very beginning, you need to decide what is most important:
Funnel Awareness and New Visitor Engagement
Are you more concerned with customer acquisition?
Are you trying to earn more income?
Are you interested in increasing brand loyalty?
Increasing Direct Revenue: Benchmarkinternet.com, Milestone
Inc.
Liable on your goals, the strategy you implement and the
technology you implement may differ.
Assign goals to your tactics and results.
Once your goals are defined, you need to assign them to
tactics to achieve those goals.
For example, if you want to earn more income, you can focus
on:
Increase in the number of orders.
Turn new customers into customers
Increase order size
Increasing sales from existing customers
Reduced customer churn
If the goal is to increase brand reputation and develop
loyal customers, you can focus on:
Increase Social Media Engagement
Developing and distributing engaging content.
Encouraging customers to share or interact with your content
Once the tactics are in place, determine the channels and
customer touchpoints that you will use to achieve those goals. For example:
Which search engines can work best with your audience?
What type of display advertising do you need and which
network could be more profitable?
What social networks are most relevant for your business?
Are there third party channels such as OTA and metasearch
engines that I should consider?
Which customer feedback channels are important to your
business: Yelp, TripAdvisor, Citysearch, Google Places, or others?
Finally, you need to measure what you're doing across
channels to help you optimize your spending and resources. The proliferation of
multiple devices, accompanied by the evolution of customer behavior, has
created new challenges in tracking and understanding the customer journey.
Companies need to understand the relative contribution of
all marketing channels. Identify challenges and opportunities at all stages of
the channel, medium, and source, and ultimately see what changes may be
required in marketing spending. It is very important to assign goals to channels
and tactics in order to really increase the effectiveness of your digital
marketing plan in the coming year.
digital marketing plan -milestoneinternet.com, Milestone
Inc.
Top Focus of Your Digital Marketing Plan for 2022
Get started with your site!
Once your goals and objectives are defined and supported by
appropriate strategies, KPIs, and channels, take inventory of your existing
digital assets, starting with your website. Then look at your content strategy
and match it to your end users' needs. To do this, take into account the intent
of customers and personalize their experience. Users want different